techshu.ai — Point us at a goal. We move the number, priced to the outcome.

Why goal-based pricing

Most engagements sell activity. You wanted the number moved.

Hours-billed retainers, fixed-quote projects and AI tools all share one flaw — nobody is priced to the outcome you actually care about. We are.

Hours-billed agencies sell activity

You pay for time spent, not the number moved. The incentive is to bill hours — not to retire the goal that made you hire them in the first place.

Fixed-quote projects can't flex

The brief moves; the spec doesn't. You either accept work that no longer fits the goal or pay a change order. Neither serves the number.

AI tools have no skin in the game

A generative tool will produce a hundred drafts and not one of them is accountable for whether the number actually moved. Tools don't own outcomes — people do.

Who it's for

Hire us to a goal you'll be judged on.

If you have a specific number to move in a quarter or two — and you want a partner who owns it with you, not a vendor invoicing hours — this is the model. We co-create the goal at Day 0, then move it together.

Goal-led buyers

One number.
The whole ecosystem on it.

Senior-directed work across every relevant dimension — pointed at one outcome you'll be judged on by your board, your buyer, or yourself.

Priced to outcomeVariable on KPISenior-led

Founders with one clear number

"30 qualified demos a month." "CAC under $X by Q3." "1,000 sign-ups in launch week." If you can name the number, we can be priced to it.

Marketing leaders with a quarter to move

You have a team but need ownership of a specific outcome — a launch, a category build-out, a CAC reset. Senior augmentation pointed at one KPI.

Anyone tired of paying for activity

You've been burned by retainers that billed hours and projects that shipped to spec but missed the point. You want skin in the game from the people you hire.

You'd rather see work before you commit

The 5-day starter package lets you experience the ecosystem on your actual goal before any longer commitment. If it isn't clearly better, you walk away.

What's flexible underneath

One goal up top. Every dimension in service of it.

When you're priced to the number, the work moves to wherever the number needs it to. No siloed retainers, no "that's out of scope" — every dimension of growth is available to the operator running your engagement.

Strategy & planning

The 90-day plan refreshed monthly. Positioning, audience, channel-mix, prioritisation — all set against your one number.

Push channels

Paid acquisition, brand & marketplace search, outbound, conversion & funnel optimisation — wherever in-market demand sits today.

Pull motions

Organic & AEO, content & authority, lifecycle, brand build — for the demand that will exist next quarter, not just this one.

CRO & funnel work

Conversion, attribution, lifecycle and retention — wherever the leak between traffic and the number sits, we move there.

Creative & production

Decks, ads, pages, copy, briefs, sequences — AI-fast, senior-checked, in the volume the goal actually needs.

Reporting & ownership

Weekly reads, monthly reviews, the variable-payment KPI as a single source of truth. You always know where the number is.

This is "priced to the goal" in practice — what work happens follows where the number needs it. Goal-based engagements are most often hired to marketing & growth outcomes, where the ecosystem runs deepest; we'll be honest with you if your goal sits outside what we can credibly own.

An honest comparison

Project & goal-based — vs. the alternatives.

Three ways the market typically structures non-retainer work, side by side with how we structure goal-based engagements. You decide if the trade-offs are worth it.

What you're choosing on

Us · Goal-based

Retainer agency

Project freelancer

AI tool alone

Priced to

The outcome you hired us to move

Billable hours · activity

A fixed deliverable, not the goal

Token usage

Who owns the number

We do — with skin in the game

No one named on it

No one — the deliverable was the job

No one

Scope flexibility

Built in — work moves where the number needs it

Scope-creep tension on every brief

Strict — change order to flex

Unlimited but undirected

Senior involvement

Every consequential decision, Layer-Checked

For sale; juniors do the work

Freelancer-dependent

None

Starting commitment

Starter package, then recalibrated at month 3–4

Annual contracts typical

50% upfront, 50% on delivery

Month-to-month, no ownership

Quality control

Portion held against quality; raise the bar any time

Contracted hours billed regardless

One-shot deliverable; disputes rarely productive

Your responsibility entirely

A retainer agency is the right answer when you need ongoing activity coverage and don't care to be priced to an outcome. A freelancer is the right answer when the deliverable is the goal. We're the right answer when the number matters more than the work that produced it.

Why one engagement moves a number a small team couldn't

Four multipliers stacked behind your goal.

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Fundamentals

Fifteen-plus years of growth-marketing fundamentals, frameworks and pattern recognition across fifty-plus industries. The goal starts on solid ground.

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Knowledge base

An ever-compounding ecosystem of plays, briefs, prompts and playbooks already built. Your goal doesn't start from blank pages.

×

250+ specialists

Pulled in where the goal needs them — paid, SEO, AEO, creative, lifecycle, attribution. Bench depth your headcount can't justify standalone.

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AI leverage

Throughput at AI-speed across drafts, variations, analysis and reporting — directed by a senior human, never running unchecked.

Human-in-the-loop

AI lifts the load. A senior human owns the call.

Drafts & variations

Analysis & pattern surfacing

Production & scale

Judgement & quality

Goal ownership

▮ AI lifts ▮ human owns

How it starts

See work on your real goal — before any pricing is set.

No advance, no contract to find out if it's the right fit. We scope the goal together, produce real work toward it, and only then do we set pricing — sized to what the goal actually needs.

Day 0 · Scope

We define the goal together

A short, no-fee conversation: what is the number, by when, why it matters, what's blocking it. We co-create the brief; we name what success means.

Days 1–4 · Work

We produce on the actual goal

The ecosystem goes to work — not a demo, not a sales deck. Real plans, real assets, real analyses pointed at the number you named on Day 0.

Day 5 · Reveal

You judge work + see the pricing shape

You see five days of real output and our recommended starter package for months 1–3. If it isn't clearly worth it, you walk — no cost, no commitment.

Work-first — we deliver, then it's charged Easy, low-risk starter package Right-sized at month 3–4 — not guessed up front Variable tied to the goal's KPI

Priced to the goal The pricing · Project & Goal-Based

Hire us to a goal. The price follows the goal — not the hours.

Three goal scopes — focused, multi-goal, or strategic mandate. All three start with a starter package, are recalibrated at month 3–4 once the actual scope is visible, and carry a variable share tied to the number you hired us to move.

01 · Focused goal

Focused goal

For a founder or leader with one specific number to move in a single quarter — pointed, pragmatic, single-owner.

Example goals

30 qualified demos / mo CAC under $X by Q3 Launch sign-ups · week 1 AEO presence in one category

Single growth goal, one quarter horizon
Cross-dimension execution in service of it
Weekly reporting on the named number
Variable share tied to the goal's KPI

How the price lands Starter package · then recalibrated month 3–4

Variable On the KPI

Most chosen

02 · Multi-goal engagement

Multi-goal engagement

For leaders with two to four interconnected goals over two quarters — demand + brand + conversion working together.

Example goal sets

Lead gen + AEO + brand Performance + lifecycle D2C top-line + CAC + LTV

Multiple interconnected goals, two-quarter horizon
Senior strategist co-owning the goal set
Quarterly recalibration cadence baked in
Composite-KPI variable across the goal set

How the price lands Starter package · recalibrated quarterly

Variable On the composite KPI

03 · Strategic mandate

Strategic mandate

For CMOs or founders who want a year of senior-led growth ownership — board-grade rigour, headline KPI, quarterly business reviews.

Example mandates

Year of growth · revenue + CAC + LTV Category leadership build-out Reposition + relaunch

Year-long mandate, multi-goal program
Senior partner co-owning the year's headline KPI
Quarterly business review + recalibration
Variable tied to the year's headline KPI

How the price lands Starter package · then full annual scope by month 4

Variable On the headline KPI

How the pricing evolves in time

You see the work before the real price lands — so the price fits the work, not a guess.

Day 0Scope

Free goal-scoping

We co-create the brief, name the number, agree on what success looks like. No cost, no commitment.

Zero charge

Days 1–5Prove

5-Day Experience

Real work on your actual goal. You see what the ecosystem produces before any longer-term price is set.

Zero charge

Months 1–3Starter

Starter package

A low-risk fixed monthly to live with the ecosystem on your real situation. Easy in, easy out.

Easy starting price

Month 4+Right-sized

Recalibrated engagement

Now both sides know the real scope. We recommend the right fixed monthly + the variable share tied to the goal's KPI.

Fixed + variable

Easy to start

Low entry by design — a starter package, not a year-one commitment. Understand the ecosystem before committing further.

Work first, charge after

Five days of real work on your real goal — before any monthly fee is charged. The starter package itself follows the work.

Quality you can question

A portion is held against quality. Raise the bar any time — we only charge for work delivered at the standard promised.

Variable on the KPI

The variable share is tied to the number we hired in to move. Our incentives sit on the same side of the table as yours.

How the actual number lands. The starter-package monthly is set at Day 5 alongside the work you've already seen. The recalibrated monthly + variable share is set with you at month 3–4, once both sides know the real scope. Agreed up front, never a surprise. We don't lead on cheaper. We lead on owning the number with you, end to end.

See work on your goal — 5 days free

What it all rests on

Four pillars. No noise.

Goal-based engagements, like everything we do, ladder back to the same four things the whole firm is built on.

The Promise

Ownership

Ownership of the number, end to end, with skin in the game — the KPI-ownership model. The variable doesn't kick in unless the number does.

The Principle

shu — reciprocity

The twenty-year operating ethic in the name: build for others as you would for yourself. It's what makes owning the goal honest, rather than a sales line.

The Mechanism

Fundamentals meeting AI

Frameworks and fifty-plus industries of pattern recognition, multiplied by AI — directed by a senior human throughout. Human-in-the-loop, always.

The Proof

Work-first, recalibrated

You see the work before the real price lands. The starter is small, the recalibration is honest, and a portion is always held against quality.

The maturity behind the goal

A goal is only as good as the maturity behind it.

A number on a brief is just a number. What makes it move is the fundamentals, the pattern recognition and the senior people behind the engagement.

15+

Years of fundamentals

50+

Industries of pattern recognition

250+

Specialists behind the goal

2+

Years of AI, in production

House of LordsStanford SeedStanford Seed · KenyaBristol · Exeter · LondonIndia's top business schoolsUS · UK · Australia · India

Point us at a goal. We're priced to the number, not the hours.