Add an AI delivery layer — so capacity and depth stop being a hiring race.
02Do the work of a whole agency, as one person, without building the machine yourself.
03Punch above your size — a consumer-grade model wrapped in a real ecosystem.
04Senior-led AI capability that stands up in days, not quarters — with ownership built in.
Hire a dedicated marketer or team — AI-superpowered — from a simple starter plan upward.
02Scoped to a specific project or goal, priced to the outcome you want to hit.
03Pay for defined work, gated on a quality bar you set — flexible and lean.
Websites and landing pages operated as the conversion surface every other marketing motion points to — not as one-off template deliveries. Site builds, landing page systems, CRO, technical foundation. Built with you, owned by you. Ships fast. Sells now.
Something changed. For a decade, websites were project-shaped: long discovery, long build, long launch, then nothing for two years until someone complained. The site existed; nobody operated it. Landing pages got built for one campaign and never reused. AI changed both sides of that economic equation. Now landing page variants can be produced fast enough to run continuous experimentation, and the technical foundation work (Core Web Vitals, accessibility, AI search readiness) can be operated as a permanent discipline. The teams winning from here aren't the ones with prettier websites. They're the ones whose site converts the campaigns pointing at it.
Because web agencies sold project-shaped deliveries: discovery, design, build, launch, walk away. The site went live; the variants for the next campaign never got built; the technical foundation decayed; the conversion architecture never got tested. Two years later, someone complained and the cycle restarted. AI didn't fix that — what it did was collapse the cost of running websites as operated surfaces instead of one-time deliveries. Now variant production, CRO experimentation, and technical hygiene are economically viable as continuous work.
Ongoing operations was uneconomical to outsource. Landing-page variants for every campaign, A/B testing roadmaps, Core Web Vitals maintenance, accessibility work, schema and AI-search readiness, copy iteration — each of these is senior work. Agencies priced project deliveries cleanly; ongoing operations priced by the hour, clients balked, the site decayed.
The site becomes operated, not delivered. Landing page variants at AI-assisted speed, CRO programmes that actually run, technical foundation maintained continuously, copy iteration tied to conversion data — held in one operating system, directed by senior people. Built with you, directed alongside you, owned together. The site sells because it's operated, not because it's pretty.
An AI ecosystem is AI configured by fundamentals, directed by senior people, and stitched into a system that holds knowledge, sequence, and preparation in place — as opposed to AI used as a standalone tool. Website and landing pages is the conversion surface; the layers below are what make the site sell instead of merely exist. Hover or tap any segment to see what lives in it.
Hover or tap any layer or segment — its details appear right on the diagram.
For a decade, websites capped out at clean launches. AI changed the ceiling — above-average builds with AI-assisted design and copy is what every web agency now claims. But that ceiling is commodity. The new game — a site operated as a continuous conversion surface — is what only an AI ecosystem reaches.
We own the number you're judged on — end to end, with skin in the game. The strategy is built with you, the system is owned by you, the outcome is shared between us.
Reciprocity. A 20-year operating ethic embedded in the name: build for others as you would for yourself. It's why the work is honest.
Frameworks · 50+ industries of pattern recognition · full-stack delivery. The AI ecosystem makes senior depth scalable. Human-in-the-loop pushes it above the commodity ceiling.
Fixed-plus-variable on every engagement, a portion held against quality. Plus the 5-Day Experience — we deliver the strategy before you commit. We go first because we're confident.
Every web agency promises sites that convert. The real question is whether they operate the surface after launch — or hand it over and walk away. Don't leave it to chance. Experience the work in five days — on your site, your campaigns, your conversion KPIs.
A 60-minute call. We agree your current site state, your conversion KPIs, and what you'd want shipped. The Day 0 call is with the operator who will run the work — not a sales lead.
We produce a site audit (architecture, performance, conversion friction, technical debt), a landing-page-system blueprint, a CRO roadmap, and a working first landing page variant — on your real site, your real campaign.
You see the audit, the blueprint, the roadmap, the landing page variant. You judge whether the depth is real. If yes, we talk about an engagement. If no, you keep the work — no charge, no obligation.
Sample Documents are anonymised client-facing deliverables — the actual artefacts a website and landing page engagement produces.
The audit a senior conversion lead would deliver at week one: architecture review, performance scorecard (Core Web Vitals, accessibility, schema), conversion friction map, technical debt log, prioritised remediation roadmap.
View sample →The variant library + template framework a senior conversion designer would build: hero patterns, social-proof patterns, CTA variants, modular sections, brand-consistent design tokens, AI-assisted variant generation guidelines.
View sample →The actual Day-5 artefact from a website engagement: site audit, landing-page-system blueprint, CRO roadmap, first landing page variant.
View sample →Selectivity is part of the work. Here's who a website and landing page engagement is built for — and who it isn't.
Brief-to-launch landing page variants at the speed paid campaigns now require. Modular template system, AI-assisted copy and design, brand-consistent across variants, conversion architecture baked in. The work that lets paid teams stop waiting on web teams.
CRO programme, behavioural analysis, hypothesis-driven testing roadmap, technical foundation maintained, learning capture between tests. The work that turns “the site exists” into “the site converts the campaigns pointing at it, and the conversion rate keeps climbing.”
A dedicated website + landing page team operating your conversion surface — ongoing landing page production, CRO programme, technical hygiene. The full AI ecosystem behind them. Owned alongside you.
Recurring · from a starter plan upwardA defined web project (full website rebuild, landing-page-system build, CRO programme launch, technical foundation overhaul) priced to the outcome. Goal-aligned economics with a portion held against quality.
Goal-pricedThe lightest engagement: discrete tasks — a landing page, a CRO test sprint, a Core Web Vitals fix, a schema rollout — priced and delivered task by task. The simplest way to co-create a first piece of work.
Per-task pricingWork-first. We deliver, then charge. A portion held against quality, every engagement.
Most websites get built and left. The team takes a long time deciding what they want, the agency takes a long time building it, the result goes live, and then it sits for two years until somebody complains. A site that ships ships fast and ships often — iterations, new landing pages, A/B tests, performance fixes. A site that sells converts — the funnel is designed, the page architecture matches the intent, the technical foundation supports the campaigns pointing at it. We do both because doing only one produces the standard outcome: a website that exists.
Full website builds (information architecture, design system, dev), landing page systems (template + variant library for paid campaigns), CRO programmes (testing roadmaps, behavioural analysis, conversion architecture), technical foundation (Core Web Vitals, accessibility, schema, server-side rendering), CMS work (Webflow, WordPress, headless), and migrations between any of these. The platform is the canvas; the conversion discipline is the work.
Most web agencies sell project-shaped deliveries — design, build, launch, walk away. We operate the site as the conversion surface every other marketing motion points to. The build is just the start; what compounds is the operating discipline that follows — landing page production for campaigns, CRO programmes, performance hygiene, content updates, technical-debt management. Web agencies ship websites. We operate conversion surfaces.
Webflow, WordPress, Framer, Sanity, Contentful, Strapi (headless CMS), Next.js, Astro, Remix (custom builds), Unbounce, Instapage, Landingi (landing-page-specific tools), Shopify (commerce). The platform is a tool; the conversion discipline is the work. We'll work in your existing platform or recommend a different one if the current setup is the bottleneck.
Yes — CRO operated as an ongoing programme, not a project. Hypothesis-driven testing roadmap, behavioural analysis (heatmaps, session replays, scroll depth), variant production at AI-assisted speed, statistical-rigor calls on what actually moved. Most “CRO” agencies sell A/B-test setups; we operate the full discipline from hypothesis through learning capture.
Yes — Core Web Vitals, accessibility (WCAG), schema markup, AI search readiness (LLM-citable structure), security hygiene, technical SEO foundations. Most engagements start with a foundation audit because conversion work compounds when the foundation holds up — and decays when it doesn't.
Three things. AI made landing page production fast enough to actually run continuous experimentation — the variant-throughput ceiling moved an order of magnitude. AI also made copy that converts producible at a speed senior copywriters can't match alone. And Core Web Vitals + AI search both reshaped what “a good website” technically means. Site work that ignores these is on the 2022 playbook.
Three engagement models — Build a dedicated team, Project & goal-based, Task & quality-driven. All three operate work-first with fixed-plus-variable economics — we deliver, then charge; a portion is held against quality. Specific pricing is configured per engagement and shared on the Day 0 call.
Deep, conversion-focused pages for specific platform × campaign-shape combinations.
Built TechShu over 15+ years across 50+ industries. Now operating techshu.ai — the AI-era avatar — where the AI ecosystem does the heavy lifting and senior judgement directs every output. The 5-Day Experience is run personally; the Day 0 call is the same person who will direct the conversion-surface work if you decide to engage.
Every web agency promises sites that convert. The real question is whether they operate the surface after launch. Don't leave it to chance. Experience the work. If the conversion-surface depth isn't real, you keep the audit and the landing page — and we move on.